The Challenge
Power One is among India’s most trusted names in EV charging. From fleet operators and petrol pumps to highway stations and commercial hubs, they provide reliable, scalable charging infrastructure for India’s growing EV needs.
In February 2025, Power One approached us with a goal: connect with real B2B decision-makers across India searching for dependable EV charger solutions—without overspending in a crowded market.
The EV charger segment is competitive, with dozens of vendors bidding for the same high-intent keywords. Power One needed to:
- Stand out from the noise
- Target commercial buyers actively searching for EV installations
- Keep CPCs and lead acquisition costs under control
The Strategy
We built a Google Search campaign focused on B2B commercial intent, using specific, solution-oriented keywords like:
- “EV charger for petrol pump”
- “EV charging station installation”
- “EV charging vendors in India”
To drive conversion, we:
- Used benefit-first ad copy (fast installation, reliability, scalable infrastructure)
- Targeted India-wide, but with strict keyword filters
- Continuously optimized bids and keywords for performance
Results Snapshot
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The campaign effectively turned high-intent searches into real business leads, at a fraction of the cost of typical B2B acquisition in this space.
Outcome
- Delivered cost-effective visibility in a competitive B2B market
- Attracted real commercial buyers with interest in EV charger installation
- Reinforced Power One’s position as a reliable, scalable EV infrastructure provider