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Converting Health-Driven Buyers for Neu Lyf’s Hydrogen Water Machine

ClientCOSMIC ENERGYDurationAugust 2024ServicesPAID MEDIAWebsiteCosmic EnergyShare

The Challenge

Cosmic Energy is a wellness-focused brand offering modern health solutions like the Neulyf Hydrogen Water Machine. As awareness of hydrogen water’s potential benefits grew, the brand sought to reach a wider audience and turn search interest into measurable results.

Even in its early stages, the hydrogen water space in India had become highly competitive. Cosmic Energy faced several hurdles:

    1. High CPCs due to keyword competition
    2. A low conversion rate from earlier campaigns
    3. A disconnect between ad messaging and the landing page experience
The goal wasn’t just to drive clicks—it was to optimize the entire user journey for conversions.

The Strategy

We took a full-funnel optimization approach:

    • Landing Page Redesign: Created a faster, visually cleaner landing page with simplified content, product benefit highlights, and a clear CTA.
    • Keyword & Ad Copy Refinement: Focused on high-intent search terms and rewrote ad messaging to emphasize key product differentiators: health benefits, ease of use, and daily lifestyle integration.
    • Tight Ad–Page Alignment: Ensured the search ad copy and landing page content worked together seamlessly to meet user expectations and improve conversion flow.

To drive conversion, we:

    • Used benefit-first ad copy (fast installation, reliability, scalable infrastructure)
    • Targeted India-wide, but with strict keyword filters
    • Continuously optimized bids and keywords for performance

Results at a Glance

Clicks
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Impressions
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Avg.CPC
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Spent
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Conventions
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Despite strong CPC competition, the improved strategy delivered cost-efficient conversions with a high engagement rate—an impressive feat in a crowded health-tech market.
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Outcome

    • Drove high-quality health-conscious traffic
    • Improved landing experience led to better conversions
    • Achieved a conversion rate of over 9%
    • Reinforced Cosmic Energy’s position in a niche but growing wellness segment

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