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Generate qualified B2B leads for EV Infrastructure

ClientPOWER ONEDurationMarch – May 2024ServicesPAID MEDIAWebsitePower OneShare

Challenge

Power One, a leader in industrial power electronics, was ready to push its commercial-grade EV charging solutions into the Indian market. The challenge was to:

    1. Build awareness among decision-makers (builders, hotels, facilities)
    2. Educate non-technical buyers about EV charger benefits
    3. Achieve scalable lead generation in a competitive, evolving sector

Our Strategy

We launched a targeted Meta campaign with a focus on:

    1. B2B Audience Segmentation:
      Focused on business owners and decision-makers in Karnataka, Kerala, Maharashtra, and Goa—regions with growing EV infrastructure.
    2. Feature-Rich Creatives:
      Carousel ads showcased highlights like fast charging, commercial-grade durability, safety features, and compatibility..
    3. Performance Optimization:
      Refined targeting after initial traction, A/B tested messaging, and reallocated budget to top-performing regions.
 
Ad preview

Results at a Glance

Increase in the website traffic
0 +
Rank on Google search page for high demand keywords
0 +
Rank on Google search page for high demand keywords
+ lakh
Rank on Google search page for high demand keywords
0
Increase in the number of enquiries
0 Days
The campaign delivered exceptional cost-efficiency while attracting high-quality, relevant B2B leads in a niche product category.

Outcome

    • Created brand visibility for Power One in high-potential regions
    • Engaged B2B buyers with intent to adopt EV infrastructure
    • Laid the foundation for dealer expansion and future campaigns
 

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Office

India —
3rd Floor, GL Trade Centre
Main Road, Bolwar, Puttur, Karnataka – 574201

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