Challenge
Power One, a leader in industrial power electronics, was ready to push its commercial-grade EV charging solutions into the Indian market. The challenge was to:
- Build awareness among decision-makers (builders, hotels, facilities)
- Educate non-technical buyers about EV charger benefits
- Achieve scalable lead generation in a competitive, evolving sector
Our Strategy
We launched a targeted Meta campaign with a focus on:
- B2B Audience Segmentation:
Focused on business owners and decision-makers in Karnataka, Kerala, Maharashtra, and Goa—regions with growing EV infrastructure. - Feature-Rich Creatives:
Carousel ads showcased highlights like fast charging, commercial-grade durability, safety features, and compatibility.. - Performance Optimization:
Refined targeting after initial traction, A/B tested messaging, and reallocated budget to top-performing regions.
- B2B Audience Segmentation:
Results at a Glance
Increase in the website traffic
0
+
Rank on Google search page for high demand keywords
0
+
Rank on Google search page for high demand keywords
+ lakh
Rank on Google search page for high demand keywords
₹
0
Increase in the number of enquiries
0
Days
The campaign delivered exceptional cost-efficiency while attracting high-quality, relevant B2B leads in a niche product category.
Outcome
- Created brand visibility for Power One in high-potential regions
- Engaged B2B buyers with intent to adopt EV infrastructure
- Laid the foundation for dealer expansion and future campaigns