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Generating High-Intent Leads for Managed Farm Lands

ClientMULIYA PROPERTIESDurationMay – June 2024ServicesPAID MEDIAWebsiteMuliya PropertiesShare

Challenge

Muliya Properties, a trusted name in Karnataka’s real estate market, launched a new project offering premium managed farmlands for lifestyle buyers.
The challenge was to:

  1. Reach affluent, high-intent audiences in cities
  2. Educate them about managed farmland living
  3. Build trust for a relatively new property concept
  4. Maintain cost-efficiency while delivering qualified leads

Our Strategy

We executed a lead generation campaign on Meta platforms, focused on:

    1. Precision Targeting:
      Reached high-income individuals, professionals, and real estate investors in Mangalore, Mysore, and Bangalore.
    2. USP-driven Creatives:
      Carousel ads highlighted key benefits: proximity to nature, gated setup, scenic views, and professional land management.
    3. Lifestyle-focused Messaging:
      Spoke to urban stress points—offering serene, secure farmland ownership with minimal hassle.
 
Ad preview

Results Snapshot

Increase in the website traffic
0
Rank on Google search page for high demand keywords
0 + lakh
Rank on Google search page for high demand keywords
0 + lakh
Rank on Google search page for high demand keywords
0
Increase in the number of enquiries
0 Days
The campaign attracted a steady stream of qualified, niche leads—several of whom moved forward to property visits and consultations.
Ad result

Outcome

  • Created strong digital awareness for a unique farm-living concept
  • Delivered high-quality leads at a competitive cost
  • Set the stage for further digital campaigns in the real estate segment
 

We are a growth obsessed marketing agency. We help you to scale up your reach, sales and revenue through our effective digital strategies.

Office

India —
3rd Floor, GL Trade Centre
Main Road, Bolwar, Puttur, Karnataka – 574201

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