Challenge
Muliya Properties, a trusted name in Karnataka’s real estate market, launched a new project offering premium managed farmlands for lifestyle buyers.
The challenge was to:
- Reach affluent, high-intent audiences in cities
- Educate them about managed farmland living
- Build trust for a relatively new property concept
- Maintain cost-efficiency while delivering qualified leads
Our Strategy
We executed a lead generation campaign on Meta platforms, focused on:
- Precision Targeting:
Reached high-income individuals, professionals, and real estate investors in Mangalore, Mysore, and Bangalore. - USP-driven Creatives:
Carousel ads highlighted key benefits: proximity to nature, gated setup, scenic views, and professional land management. - Lifestyle-focused Messaging:
Spoke to urban stress points—offering serene, secure farmland ownership with minimal hassle.
- Precision Targeting:
Results Snapshot
Increase in the website traffic
0
Rank on Google search page for high demand keywords
0
+ lakh
Rank on Google search page for high demand keywords
0
+ lakh
Rank on Google search page for high demand keywords
₹
0
Increase in the number of enquiries
0
Days
The campaign attracted a steady stream of qualified, niche leads—several of whom moved forward to property visits and consultations.
Outcome
- Created strong digital awareness for a unique farm-living concept
- Delivered high-quality leads at a competitive cost
- Set the stage for further digital campaigns in the real estate segment