The Challenge
Power One is India’s go-to brand for reliable power backup across industries like IT, healthcare, printing, and manufacturing. In March 2025, they approached us to run search ad campaigns to connect with potential buyers actively seeking UPS solutions.
Initially, the approach was to create individual campaigns for each industry, but:
- Niche keywords showed low search volumes
- High competition pushed cost-per-click (CPC) up
- The split strategy led to budget fragmentation, limiting optimization and results
The Pivot
We realized that although industries differ, their core need is the same: uninterrupted, reliable power. Instead of targeting by sector, we shifted to a single, unified campaign targeting broader, high-intent keywords like:
- “Industrial UPS”
- “UPS for business”
- “Online UPS systems”
This approach allowed us to:
- Consolidate the budget
- Focus on high-volume, high-intent search terms
- Continuously optimize ad copy based on collective performance data
Results Snapshot
Click
0
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Impressions
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Rank on Google search page for high demand keywords
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Total Spent
₹
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After an initial testing phase, the campaign saw a notable lift in performance—more clicks, better engagement, and a significant drop in CPC. The ads began consistently reaching the right business audiences across sectors.
Outcome
- Delivered cost-effective lead generation across industries
- Simplified campaign structure for faster insights
- Strengthened Power One’s visibility among key B2B decision-makers