Client Overview
Power One is among India’s most trusted names in EV charging, and a leader in industrial power electronics. From fleet operators and petrol pumps to highway stations, hotels, builders, and commercial hubs, they provide reliable, scalable EV charging infrastructure for India’s growing EV needs. As Power One looked to push its commercial-grade charging solutions deeper into the Indian market, they partnered with us to generate qualified B2B leads across two fronts: high-intent search traffic and broader B2B audience awareness.
The Challenge
The EV charger segment in India is crowded, with dozens of vendors bidding for the same buyers and the same keywords. Power One needed to:
- Build awareness among decision-makers who didn’t yet understand the category, including builders, hotels, and facility managers
- Capture high-intent commercial buyers actively searching for EV charger installation
- Educate a largely non-technical B2B audience on the benefits of EV infrastructure
- Keep CPCs and lead acquisition costs under control in a competitive, evolving sector
- Achieve scalable lead generation across multiple regions, not just one market
Our Approach
We ran a two-pronged strategy across Search and Meta, using each platform for what it does best: Search to capture buyers who already knew what they wanted, and Meta to build awareness and educate buyers who didn’t yet know Power One existed.
Google Search, capturing high-intent commercial buyers
- Built campaigns around specific, solution-oriented keywords such as “EV charger for petrol pump,” “EV charging station installation,” and “EV charging vendors in India”
- Used benefit-first ad copy highlighting fast installation, reliability, and scalable infrastructure
- Targeted India-wide with strict keyword filters to avoid wasted spend
- Continuously optimized bids and keywords for performance
Meta, building B2B awareness at scale
- Segmented the audience to focus on business owners and decision-makers in Karnataka, Kerala, Maharashtra, and Goa, regions with growing EV infrastructure
- Ran feature-rich carousel ads showcasing fast charging, commercial-grade durability, safety features, and compatibility
- A/B tested messaging and reallocated budget toward the top-performing regions as data came in
Results
Google Search
Meta
Outcome
- Delivered cost-effective visibility in a highly competitive B2B market
- Attracted real commercial buyers actively searching for EV charger installation
- Built brand awareness for Power One across high-potential regions beyond their existing footprint
- Reinforced Power One’s position as a reliable, scalable EV infrastructure provider
- Laid the foundation for dealer expansion and future campaigns
