The Challenge

The EV charger segment in India is crowded, with dozens of vendors bidding for the same buyers and the same keywords. Power One needed to:

• Build awareness among decision-makers who didn’t yet understand the category, including builders, hotels, and facility managers
• Capture high-intent commercial buyers actively searching for EV charger installation
• Educate a largely non-technical B2B audience on the benefits of EV infrastructure
• Keep CPCs and lead acquisition costs under control in a competitive, evolving sector
• Achieve scalable lead generation across multiple regions, not just one market

Our Approach  

We ran a two-pronged strategy across Search and Meta, using each platform for what it does best: Search to capture buyers who already knew what they wanted, and Meta to build awareness and educate buyers who didn’t yet know Power One existed.

Google Search, capturing high-intent commercial buyers

• Built campaigns around specific, solution-oriented keywords such as “EV charger for petrol pump,” “EV charging station installation,” and “EV charging vendors in India”
• Used benefit-first ad copy highlighting fast installation, reliability, and scalable infrastructure
• Targeted India-wide with strict keyword filters to avoid wasted spend
• Continuously optimized bids and keywords for performance

Meta, building B2B awareness at scale

• Segmented the audience to focus on business owners and decision-makers in Karnataka, Kerala, Maharashtra, and Goa, regions with growing EV infrastructure
• Ran feature-rich carousel ads showcasing fast charging, commercial-grade durability, safety features, and compatibility
• A/B tested messaging and reallocated budget toward the top-performing regions as data came in

Results

Google Search

• 4.64K clicks
• 220K+ impressions
• ₹3.23 average CPC
• ₹15K spent

Meta

• 550+ total leads
• 78,000+ reach
• 1.4+ lakh impressions
• ₹12 average CPL
• 33-day campaign duration

Outcome

• Delivered cost-effective visibility in a highly competitive B2B market
• Attracted real commercial buyers actively searching for EV charger installation
• Built brand awareness for Power One across high-potential regions beyond their existing footprint
• Reinforced Power One’s position as a reliable, scalable EV infrastructure provider
• Laid the foundation for dealer expansion and future campaigns