The Challenge
Cosmic Energy is a wellness-focused brand offering modern health solutions like the Neulyf Hydrogen Water Machine. As awareness of hydrogen water’s potential benefits grew, the brand sought to reach a wider audience and turn search interest into measurable results.
Even in its early stages, the hydrogen water space in India had become highly competitive. Cosmic Energy faced several hurdles:
- High CPCs due to keyword competition
- A low conversion rate from earlier campaigns
- A disconnect between ad messaging and the landing page experience
The goal wasn’t just to drive clicks—it was to optimize the entire user journey for conversions.
The Strategy
We took a full-funnel optimization approach:
- Landing Page Redesign: Created a faster, visually cleaner landing page with simplified content, product benefit highlights, and a clear CTA.
- Keyword & Ad Copy Refinement: Focused on high-intent search terms and rewrote ad messaging to emphasize key product differentiators: health benefits, ease of use, and daily lifestyle integration.
- Tight Ad–Page Alignment: Ensured the search ad copy and landing page content worked together seamlessly to meet user expectations and improve conversion flow.
To drive conversion, we:
- Used benefit-first ad copy (fast installation, reliability, scalable infrastructure)
- Targeted India-wide, but with strict keyword filters
- Continuously optimized bids and keywords for performance
Results at a Glance
Despite strong CPC competition, the improved strategy delivered cost-efficient conversions with a high engagement rate—an impressive feat in a crowded health-tech market.
Outcome
- Drove high-quality health-conscious traffic
- Improved landing experience led to better conversions
- Achieved a conversion rate of over 9%
- Reinforced Cosmic Energy’s position in a niche but growing wellness segment
