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Boost footfall & generate local leads for a Karimani Utsava campaign

ClientMULIYA GOLD & DIAMONDSDuration2024ServicesPAID MEDIAWebsiteMuliya Gold & DiamondsShare

The Challenge

Muliya Gold & Diamonds, a leading name in Karnataka’s jewellery market, wanted to enhance foot traffic and visibility during their Karimani Utsava — a limited-period campaign promoting their traditional and bridal Karimani
collections. While their offline presence was strong, they needed a digital strategy to:

    1. Engage local jewellery shoppers in two towns
    2. Promote festive offers and exchange schemes
    3. Generate quality leads within a short time frame

Our Approach

We created a lead generation campaign on Meta platforms, segmented into three audience groups:

  1. General Jewellery Buyers
    • Video ads showcasing Karimani designs
    • Targeted by location and interest
  2. Exchange Seekers
    • Carousel ads highlighting new collections
    • Messaging around exclusive exchange offers
  3. To-be Brides
    • Focused on bridal jewellery sets
    • Precision targeting based on interests and life events

Each ad set was optimized for maximum response using localized targeting and platform-specific budget control.

Results

Increase in the website traffic
0 lakh
Rank on Google search page for high demand keywords
0 +
Increase in the number of enquiries
0

Outcome

The campaign helped Muliya:

  • Attract high-intent showroom visitors
  • Strengthen brand recall for their signature collections
  • Convert digital reach into in-store conversations and purchases

We are a growth obsessed marketing agency. We help you to scale up your reach, sales and revenue through our effective digital strategies.

Office

India —
3rd Floor, GL Trade Centre
Main Road, Bolwar, Puttur, Karnataka – 574201

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