The Challenge
Muliya Gold & Diamonds, a leading name in Karnataka’s jewellery market, wanted to enhance foot traffic and visibility during their Karimani Utsava — a limited-period campaign promoting their traditional and bridal Karimani
collections. While their offline presence was strong, they needed a digital strategy to:
- Engage local jewellery shoppers in two towns
- Promote festive offers and exchange schemes
- Generate quality leads within a short time frame
Our Approach
We created a lead generation campaign on Meta platforms, segmented into three audience groups:
- General Jewellery Buyers
- Video ads showcasing Karimani designs
- Targeted by location and interest
- Exchange Seekers
- Carousel ads highlighting new collections
- Messaging around exclusive exchange offers
- To-be Brides
- Focused on bridal jewellery sets
- Precision targeting based on interests and life events
Each ad set was optimized for maximum response using localized targeting and platform-specific budget control.
Results
Increase in the website traffic
0
lakh
Rank on Google search page for high demand keywords
0
+
Increase in the number of enquiries
₹
0
Outcome
The campaign helped Muliya:
- Attract high-intent showroom visitors
- Strengthen brand recall for their signature collections
- Convert digital reach into in-store conversations and purchases