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Increasing national presence through Contest for Readoo

ClientReadoo IndiaYear2016ServicesStrategy, Execution, Social MediaShare


At a time when user generated crisp content on social media garners all attention for all sorts of reasons, believes in delivering quality with attention-to-detail. With the concept of providing fair opportunity to all for expressing individualistic takes on social matters, brings writings from different experiences under a single platform. The portal is a showcase for writings ranging from current affairs to opinions on various subjects.

The Challenge is for writers who can write on any theme and for voracious readers who appreciate reading material of fine quality. For these readers who are ready to devour only the very best, aims for a strong pan-India presence, essentially a brand recall value that is synonymous with bringing together different parts of India through a common passion. By letting the world know of its existence, the portal aims to strike a chord, so much that whenever anyone comes to the brand, it instantly rings inside their mind to get ready for reading something fresh.

The Solution

To let the word out about Readdoo and with the goal of captivating the Nation’s attention, in its initial days, had organised ‘Dristikon – A street-photography contest.’ Entries to this contest have been featured on website and also through the brand’s social media handles. To create a chain effect of creating awareness on the brand, visitors to Readoo’s portal and social media presence were asked to tag anyone whom they knew to be passionate about Photography.


Thanks to ‘Dristikon’, many entries were received not just from Karnataka, but from around the world! These entries weren’t just tasks of any contest, but each photo had a story of its own, striking a semblance with Readoo’s very intent for existing on the web.

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people reached
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increase in social media followers


For Readoo, presenting thoughts from various perspectives has been the guide map from the get – go. User – generated content is something attractive which is also authentic. This generally prompts other potential viewers to transition into making fresh content. While done for/under the banner of a brand, this inversely makes the users the representatives of that brand online and offline as well (word to mouth has strong impact). Thus, the brand gains popularity as it becomes familiar to more people, thereby bringing much-needed visibility.

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