Based out of Puttur, Vidya Maatha Academy is an institute that prepares its students to appear for competitive exams. The Academy was looking at organising a career expo for students based around Puttur. Various companies from Bengaluru were roped in to attend the event.
The task at hand was to reach out to as many job seekers as possible and get them to register in the event. And also to reach out to the HRs of MNCs to participate in the event for recruitment drive.
Given the task of attracting a good number of students, a hybrid model of offline and online medium were put into place to set things in motion. While Facebook was used to get leads, regular voice calling was used to aggressively target one on one. Along with this, a separate registration desk was set up with the dispersal of badges. Missed call registration facility was also put up, wherein, each recipient was followed up with a call afterwards along with a separate mail. Hoardings regarding the event were put up around town.
The use of a hybrid model ensured that students from various corners were effectively reached. The placement of ads only in the local newspaper means that the message reaches only its reader. This being a mix of all mediums with a particular focus on digital media ensured that the message travels beyond print media’s reach. A hundred companies operating in the State had turned up for the event. The event saw a registration of over 700 students.
How effective digital medium can truly be in attracting a large audience to a physical event was evident through this case scenario.