Introduction

Muliya Jewels is a reputed jeweller based out of Puttur, Karnataka. The now septuagenarian brand which initially began with a consumer friendly approach has grown to include branches at various parts of Karnataka. The jeweller was looking at attracting people towards their online window.

The Challenge

The time of Covid was one of the biggest dents on routine life. Businesses around the globe had suffered as a result. Keeping operations running at such a time meant being online or nothing at all. So, the challenge was to reach out to customers when physical presence outdoors was strictly prohibited.

The Solution

To solve this peculiar problem, a digital catalogue was created for the client. Video calling facilities helped in giving a personalized viewing experience for customers. Through this way the issue of no physical contact was successfully addressed.

Results

Upon creating a wholesome digital experience rather than simply viewing online, a relatively new method was successful in making the customers feel comfortable in shopping through a method that became normalised even after the Covid period.