Introduction

A pan-Karnataka jeweller now, originally based out of the temple town of Puttur, Muliya Jewels too has hoped on to the online presence and made it a more meaningful one with each passing day. What sets it apart is it strives to offer value through its presence there to all its customers who wish to follow the brand on social media. Making the brand’s social media presence a collectively beautiful experience has been the key priority always.

The Challenge

Social media for brands means to make its perception, an interesting preposition. The result of this is double found, first the appeal factor, the second one being the response that appeal fetched – basically giving rise to word of mouth among the ones who keenly followed the brand over social media.

The Solution

To bank on the factor leading to goodwill generation, contests over social media platforms are held from time to time. Running the whole day, various contests have been held throughout the lifetime of the brand’s social media presence. These activities have seen responses in the form of comments, likes, direct messages and also post sharing. The case we would like to specially draw attention to  ‘ಬನ್ನಿ ದೀಪಾವಳಿಯನ್ನು ಆಚರಿಸೋಣ, ಲಕ್ಷ್ಮಿಯ ಪುಟ್ಟ ಹೆಜ್ಜೆಯೊಂದಿಗೆ.’

The event fetched a tremendous response by reaching over a lakh people, really resonating with the aspiration of association with a larger-than-life brand. A total of 123 participants took part by sending video content created by them and this engagement has been beneficial in obtaining data of those who have been the repository of brand loyalists until this day