In today’s world, there are many ways for businesses to connect with their customers online. YouTube Shorts, Reels, LinkedIn articles, podcasts, and social media are all great platforms for sharing your brand’s message. But creating content for all of these platforms can be time-consuming and that is where content repurposing comes in. Content repurposing is the process of taking existing content and using it in new and different ways. For example, you could take a blog post and turn it into a video, or a podcast episode into a series of social media posts and the list is truly endless. Content repurposing is a great way to save time, and it can help you reach a wider audience.
Content repurposing is a great way to get the most out of your existing content. Scaaale is a growth-obsessed marketing agency, were we understand the significance of effective content utilization. We can help identify the best approach for brands, and create strategies tailored to your target audience. We can help you amplify your impact and grow your business.
Here are some specific ways of how content repurposing can be used.
Repurpose Your Content for YouTube Shorts and Reels
Forbes repurposed its article on the comeback of the DeLorean sports car brand into a YouTube Shorts video. The video showed the vehicle from different angles and highlighted its features.
YouTube Shorts and Reels are both short-form video sharing platforms that offer businesses a great opportunity to reach a wider audience. By repurposing your existing content for these platforms, you can save time and money, while also increasing your brand awareness and engagement.
Not all of your content is created equal, so choose the pieces that are most likely to resonate with your target audience.
Both YouTube Shorts and Reels have a time limit, so you’ll need to keep your content concise.
Both platforms are visual-first, so make sure to add images, gifs, or videos to your content.
Use hashtags to be seen more on social media platforms.
Share your Shorts and Reels on your social media channels and encourage your followers to share them as well.This will help you reach a wider audience, increase brand awareness, and generate engagement.
Turn blog posts to LinkedIn articles
The Web People, a website/app development agency based in Puttur, Karnataka, repurposed its blog post on designing forms for accessibility into a LinkedIn article. The article was written in a way that would be relevant to the audience on LinkedIn.
LinkedIn is a great platform for sharing your expertise and connecting with other professionals. One way to do this is to turn your blog posts into LinkedIn articles. This is a great way to recycle your content and reach a wider audience.
To turn a blog post into a LinkedIn article, you can follow these steps:
1. Start by creating a new LinkedIn article.
2. Give your article a catchy title that will grab people’s attention.
3. Summarize the content of your blog post in a few sentences.
4. Add a link to your blog post so that people can read the full article if they’re interested.
5. Include an image to make your article visually appealing.6. Promote your article on your LinkedIn profile and in relevant groups.
Making podcasts out of blog posts
Forbes also repurposed its article on the DeLorean into an audio format, making it available as a podcast. This allowed people to consume the content in a different way.
Podcasts are a great way to share your story and connect with a wider audience. One way to do this is to turn your blog posts into podcasts. This is a great way to recycle your content and reach people who might not otherwise read your blog posts.
To turn a blog post into a podcast, you can follow these steps:
1. Record yourself reading the blog post aloud.
2. Add some background music or sound effects to make your podcast more interesting.
3. Edit your podcast to remove any mistakes or awkward pauses.
4. Upload your podcast to a podcasting platforms like Spotify.5. Promote your podcast on your website, social media, and in relevant groups.
Turn Blog Posts Into Social Media Posts
One of our own blog posts was turned into an Instagram carousel, with each slide featuring a different image and a short summary of the content. This made the post more visually appealing and engaging.
Social media is undoubtedly the best platform for promotion, ultimately reaching larger audience. But it can be difficult to come up with new content to post on a regular basis. One way to solve this problem is to turn your blog posts into social media posts. This is a great way to recycle your content and keep your social media channels active.
To turn a blog post into a social media post, you can summarize the content in a few sentences and add a point of reference. For example, you could say something like: In this blog post, we discuss the importance of social media marketing for small businesses. You can read the full post here: Click here to read the blog. You can also include an image to make your social media post visually appealing. This will help to grab people’s attention and encourage them to click on the link to read the full blog post.
By turning your blog posts into social media posts, you can keep your content fresh and engaging, and reach a wider audience with your message.
Content repurposing is a great way to save time and money, and it can help you reach a wider audience. By following the tips in this blog post, you can learn how to repurpose your content effectively and get the most out of your content marketing efforts.
Scaaale is a growth-obsessed marketing agency that helps businesses scale up their reach, sales, and revenue through our effective digital strategies. We use market research and analytics to identify opportunities for growth and develop strategies that are tailored to the unique needs of each client. We also offer content marketing services.