Client Overview  

CAMPCO is a heritage multi-state cooperative from coastal Karnataka, running one of South Asia’s largest chocolate manufacturing facilities out of Puttur. Beyond its flagship chocolate line, CAMPCO also produces Calpa, its coconut oil brand, sold under its own identity and managed through a separate social media presence. With deep roots in farmer welfare and decades of manufacturing trust behind it, CAMPCO’s consumer-facing brands needed the same energy and consistency online that they’ve built on the factory floor.

The Challenge  

A brand with strong manufacturing credibility but limited digital-first engagement needed:

• A consistent social media presence built around its consumer products, not just its institutional identity
• Content that could turn a legacy cooperative into a brand people actively engage with online
• Distinct, well-managed identities for both CAMPCO Chocolates and Calpa, its coconut oil brand, across their separate accounts
• A way to test and grow digital reach around a real cultural moment, rather than generic promotional posts

Our Approach  

We took on ongoing social media management for CAMPCO, planning and publishing consistent content across both the CAMPCO Chocolates and Calpa accounts as part of a broader, evolving content strategy. The Independence Day Quiz Contest was our first campaign moment under this partnership – a two-poster rollout with a teaser on August 13th to build anticipation, followed by the live contest poster on August 15th with a link and QR code for a multiple-choice quiz, open for a 48-hour window.

Creative Showcase

A look at the content and campaign creatives across CAMPCO’s social media presence.

CAMPCO Chocolates — Social Media Content Ongoing product and brand creatives published across Instagram and Facebook.

Campco Calpa – Social Media Content Product-focused creatives for Calpa, CAMPCO’s coconut oil brand, managed on its own dedicated Instagram account.

Independence Day Quiz Contest – Posters The two-poster campaign sequence: the August 13th teaser and the August 15th contest poster.

Campaign Results  

• 667 people completed the quiz — real participation, not just views
• 222 new Instagram followers gained in the 5 days around the campaign
• 154 shares vs. 98 comments on the contest poster — the content travelled on its own
• Teaser poster nearly matched the contest poster in views and reach — the build-up worked
• Instagram outperformed Facebook across both posts, clearly the stronger platform for this audience
• Winners selected transparently, based purely on timing of correct entries

Impact 

• Proof that CAMPCO’s audience will actively participate, not just consume
• A repeatable contest playbook validated for future occasion-led campaigns
• Real follower growth, not just a temporary spike
• A clear early read on where to prioritize social media investment across both brands