Client Overview

Following the brand refresh, Muliya Gold & Diamonds partnered with us for ongoing social media management – turning the new brand identity into a steady stream of campaign-led creatives, content, and real-world brand experiences designed to keep the audience engaged and walking into stores.

The Challenge

A strong brand identity needed an equally strong content engine behind it. Muliya needed:

• Consistent, high-quality social content that reflected the new premium identity
• Campaigns that could drive both online engagement and offline footfall
• A way to extend the brand beyond digital – into real-world visibility
• Content that builds emotional connect, not just product promotion

Our Approach

We work as an extension of Muliya’s own marketing team – managing their social presence end-to-end and running campaigns built around real moments in the brand’s calendar. Backed by consistent photoshoots, motion content, and outdoor brand experiences, every campaign builds on the last to strengthen recall at every touchpoint. Two campaigns stand out as highlights of this ongoing partnership:

Muliya Chinnotsava 2024 – Social Media Campaign An awareness-to-lead-gen campaign built to reach a wide audience and convert interest into store visits.

• 35 lakh people reached through awareness ads
• 5 lakh people interacted & retargeted for lead generation
• 1,300 leads generated
• 100+ walk-in opportunities created

Faces of Muliya — Social Media Campaign A community-driven campaign turning real audience members into the face of the brand.

• 400 aspirant models applied
• 160 models shortlisted and participated in the photoshoot

Retail & Brand Experience Taking the brand beyond the screen – outdoor hoardings across urban Karnataka extended visibility into physical spaces, pushing total campaign reach past a million people online & offline.

Content & Motion Ongoing photoshoots and motion content keep the brand’s social presence fresh, consistent, and aligned with the premium identity.

Results 

• 35 lakh+ people reached across campaigns
• 1,300+ leads generated
• Higher engagement & footfall
• Elevated premium perception & emotional connect
• Scalable system for future campaigns

A content and campaign engine that turned Muliya’s rebrand into sustained engagement – proving the new identity works just as hard in the real world as it does on screen.