Challenge

Power One, a leader in industrial power electronics, was ready to push its commercial-grade EV charging solutions into the Indian market. The challenge was to:

1. Build awareness among decision-makers (builders, hotels, facilities)
2. Educate non-technical buyers about EV charger benefits
3. Achieve scalable lead generation in a competitive, evolving sector

Our Strategy

We launched a targeted Meta campaign with a focus on:

1. B2B Audience Segmentation:
   Focused on business owners and decision-makers in Karnataka, Kerala, Maharashtra, and Goa—regions with growing EV infrastructure.
2. Feature-Rich Creatives:
   Carousel ads showcased highlights like fast charging, commercial-grade durability, safety features, and compatibility..
3. Performance Optimization:
   Refined targeting after initial traction, A/B tested messaging, and reallocated budget to top-performing regions.

Results at a Glance

The campaign delivered exceptional cost-efficiency while attracting high-quality, relevant B2B leads in a niche product category.

Outcome

• Created brand visibility for Power One in high-potential regions
• Engaged B2B buyers with intent to adopt EV infrastructure
• Laid the foundation for dealer expansion and future campaigns