The Challenge

Muliya Gold & Diamonds, a leading name in Karnataka’s jewellery market, wanted to enhance foot traffic and visibility during their Karimani Utsava — a limited-period campaign promoting their traditional and bridal Karimani collections. While their offline presence was strong, they needed a digital strategy to:

1. Engage local jewellery shoppers in two towns
2. Promote festive offers and exchange schemes
3. Generate quality leads within a short time frame

Our Approach

We created a lead generation campaign on Meta platforms, segmented into three audience groups:

1. General Jewellery Buyers
   • Video ads showcasing Karimani designs
   • Targeted by location and interest
2. Exchange Seekers
   • Carousel ads highlighting new collections
   • Messaging around exclusive exchange offers
3. To-be Brides
   • Focused on bridal jewellery sets
   • Precision targeting based on interests and life events

Each ad set was optimized for maximum response using localized targeting and platform-specific budget control.

Results

Outcome

The campaign helped Muliya:

• Attract high-intent showroom visitors
• Strengthen brand recall for their signature collections
• Convert digital reach into in-store conversations and purchases