Introduction

A private autonomous university based out of Mangaluru, has a network of professional colleges and thousands of students studying in their institutions.

The Challenge

The University was looking at expanding its presence towards Puttur. Like any other established brand of any segment operating in various places, the take on brand expansion was similar.

The Solution

Since the brand had no idea about the market at Puttur, the agency was roped in to get the data on that. The task at hand was to run a feasibility check. The University had initially planned to introduce specialized job oriented courses exclusively for the region around Puttur.

Results

The feasibility check fetched only a handful of results (<15). This sign discouraged the opening of a new college outside the home turf. Adding to this, the outbreak of Covid-19 pandemic stalled the very thought of expanding to Puttur.

Conclusion

Thanks to online media in today’s era, before commencing projects that require huge time and investment a check in true sense can be performed to know how the outcome would possibly be. In this case, the digital medium helped know the response of the target market. The advantage of this is understanding the market to know how better it could be served.